Discount Tire USA nurtures the first store through hard work and a management philosophy that has become the founding principle of the United States: treat people with respect and fairness. Today, Discount Tire USA has become part of the largest independent tire and wheel retailer in the United States. The store has achieved this growth in a responsible manner, personally searching for every potential store location to ensure that the store is successful and that employees can live comfortably in the surrounding area. This story has been discussed as a model for a strong entrepreneurial spirit, but the store's success can not be attributed to the business aspects of running a business. On the contrary, their first store started to respect people and prospered with the attitude of being able to do it, and later integrated into the company's vision. By honesty, service and willing to pay the way, the store offers an unexpected experience, so that customers are satisfied and come back to them. To this day, the store attributes the overall success of "American Tire" to these healthy attitudes and employees with these attitudes to life.